Advantages of 3D visualisations

3D visualisations have a long history in architecture and construction. Prior to the emergence of 3D drawing programs, models were made for most major projects for easier presentation to investors and other interested public. Models are still occasionally made today, but 3D visualisations in the form of images and video animations are much more common. The latter have a number of advantages:

1. Better presentation of the appearance of the building

The architectural presentation of the conceptual design is created on the basis of dimensions, shape of the building, purpose of the space and other information received from the client. With the help of 3D renders, we present the building in the right shape, colours and materials together with other elements from the environment. This gives a more realistic image of what the investor will eventually get.

2. Easier adjustments of the facility before designing

Together with the architect or designer, the investor can already get an idea of the final appearance of the building in the conceptual phase and it is easier to make a decision on possible adjustments before the design phase. Thus, even at the beginning of development, the designer is acquainted with possible special features of the building that would not be noticed in 2D plans. The confirmed 3D visualisation can be the basis for the preparation of a static model of the building, the final offer and the basis for the production of work and assembly plans.

3. Simplified development of several simultaneous models and ideas

Using the appropriate software, it is possible to easily prepare several conceptual designs of a building at the same time. Thus, we can offer the investor a choice and include solutions that correspond to the technology and enable efficient implementation.

4. Provided insight into the situation on the site after implementation

With proper input information, 3D visualisation can be a very accurate representation of a completed object. By placing the existing location in the photo, we also get an insight into what the building will look like when set up, how it will be incorporated and what impact it will have on the space.

5. More efficient sharing of conceptual designs

In 3D visualisation programs, we can easily prepare files for sharing, which are suitable for sending by e-mail for review and corrections. They are easy to use in marketing and sales materials, both for digital and video content as well as for printed materials.


Today, 3D visualisations are already combined with 3D printing, and AR and VR presentations, and the first holographic images were actually produced in 2017. Hologram technology is still extremely expensive and not in general use.

At Schwarzmann, the architect and technical assistant, who have extensive knowledge of the use of CAD programs, prepare the conceptual designs. They obtain information in cooperation with commercialists and designers about the specifics of the facility and our proposed solutions. Based on this, they prepare a conceptual design for investors.